Read this article and discover why branding is recommendable and good for startup and small businesses!
Some people think that branding is typical for big companies and large organizations only, for example, Apple, Samsung, Microsoft, and etc. This is not true as branding is good for small and start-up businesses as well. Sometimes it can make a huge difference and it can help the business develop into a big company. As a matter of fact, the branding element of small and start-up businesses is pretty simple.
When it comes to branding, it is easy to get carried away with different branding concepts including brand loyalty, global branding, concept branding, and etc. These concepts are pretty specific and will be no use to your small business or startup. For starters, you need to focus on what you can affect now. At this point, there are 3 elements which are important and the best thing is that all of them are cheap to implement.
- Brand Values and Personality – Leading marketers focus on giving brands a set of values and a personality to live up to and this is all because of branding. The brand helps you connect with potential customers on an emotional level. This is why adverts, logos, mascots, and jingles stay in our mind whenever the name’s brand is mentioned. We advise you to work out a set of values and determine its personality.
- Your Business – In order to determine the personality and your set of values, you need to take a look at how you want your clients to feel about your brand. You want them to feel engaged, secure, pleased, happy, informed, satisfied? Write down a few examples and come up with a strategy about how you are going to adhere to those feelings. This list will actually help you create your brand values.
- Brand Personality – Branding works best by establishing an emotional connection with your target audience. In order to do this, you need to give your brand a personality so people can relate to. It is important to determine what type of people will be looking for your products or your services your business offers.
Once you have determined your values and you have established your brand personality, you are ready to work on your logo, come up with different marketing campaigns, and slowly build your brand!
Suggested articles: Building Business Credit: Everything You Need to Know